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Title details for The Brain Sell by Dr. David Lewis - Available

The Brain Sell

by Dr. David Lewis
Steven Menasche
Audiobook (Includes supplementary content)
Listen to a sample Listen to a sample
Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
Expand title description text
Publisher: Ascent Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469033365
  • File size: 271802 KB
  • Release date: August 1, 2015
  • Duration: 09:26:15

MP3 audiobook

  • ISBN: 9781469033365
  • File size: 271836 KB
  • Release date: August 1, 2015
  • Duration: 09:26:14
  • Number of parts: 10

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Psychology Nonfiction

Languages

English

Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
Expand title description text
Business Psychology Nonfiction
  • Details

    Publisher:
    Ascent Audio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469033365
    File size: 271802 KB
    Release date: August 1, 2015
    Duration: 09:26:15

    MP3 audiobook
    ISBN: 9781469033365
    File size: 271836 KB
    Release date: August 1, 2015
    Duration: 09:26:14
    Number of parts: 10

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English