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Title details for Built to Sell by John Warrillow - Available

Built to Sell

by John Warrillow
Erik Synnestvedt
Audiobook
Listen to a sample Listen to a sample
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Expand title description text
Publisher: Ascent Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469055213
  • File size: 126950 KB
  • Release date: April 29, 2011
  • Duration: 04:24:28

MP3 audiobook

  • ISBN: 9781469055213
  • File size: 126963 KB
  • Release date: April 29, 2011
  • Duration: 04:28:28
  • Number of parts: 4

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction Sales & Marketing

Languages

English

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Expand title description text
Business Nonfiction Sales & Marketing
  • Details

    Publisher:
    Ascent Audio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469055213
    File size: 126950 KB
    Release date: April 29, 2011
    Duration: 04:24:28

    MP3 audiobook
    ISBN: 9781469055213
    File size: 126963 KB
    Release date: April 29, 2011
    Duration: 04:28:28
    Number of parts: 4

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English