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The Selling Edge

Audiobook

Today's marketplace is a fast-changing and highly competitive environment. With the downsizing of corporate America, businesses are being called upon to do more with less, and must work longer and harder to maintain and increase their sales. This book breaks new ground by concentrating on challenges facing the sales manager, detailing the steps to be taken to develop a high-performance sales organization. Focusing on business-to-business selling, it takes a comprehensive look at top performing salespeople and identifies the methods that have made them successful.

Here you will find practical suggestions for cold calling and objection handling and develop techniques to uncover your customer's problems. You will learn the value of the consultative selling approach, how to maximize your face-to-face visits with customers, and finally, a straightforward technique for closing.


Expand title description text
Publisher: Blackstone Publishing Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781481540841
  • File size: 144368 KB
  • Release date: December 19, 2006
  • Duration: 05:00:45

MP3 audiobook

  • ISBN: 9781481540841
  • File size: 144386 KB
  • Release date: December 19, 2006
  • Duration: 05:00:43
  • Number of parts: 5

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Today's marketplace is a fast-changing and highly competitive environment. With the downsizing of corporate America, businesses are being called upon to do more with less, and must work longer and harder to maintain and increase their sales. This book breaks new ground by concentrating on challenges facing the sales manager, detailing the steps to be taken to develop a high-performance sales organization. Focusing on business-to-business selling, it takes a comprehensive look at top performing salespeople and identifies the methods that have made them successful.

Here you will find practical suggestions for cold calling and objection handling and develop techniques to uncover your customer's problems. You will learn the value of the consultative selling approach, how to maximize your face-to-face visits with customers, and finally, a straightforward technique for closing.


Expand title description text